Marketing
Marketing helps your audience engage with you at the right time and place.
I specialise in search marketing, and I can handle all types of marketing campaigns, including print and outdoor advertising should the campaign require it. I create campaigns aligned with the strategy, then regularly maintain and optimise them.
01 // Method
Marketing is primarily for clients on a longer-term retainer engagement. It also works as a one-off for campaign-style projects with a fixed start and end date. I use AI to optimise efficiency and productivity, and for more rapid experimentation on ad campaigns. The marketing work itself is driven by human intelligence.
02 // Deliverables
Designing the campaign and the creative idea behind it. Copy and assets, with video and photography where they’re needed. Building the campaigns in Google, social advertising or other platforms, print and outdoor included. And monitoring results and optimising campaigns.
03 // Value
Campaigns aligned with the strategy reach your audience at the right time and place. Results are monitored and campaigns optimised regularly.
04 // Process
- 01
Discovery.
A discovery session sets the goals and the audience.
- 02
Campaign design.
Then the campaign is designed, creative and copy included.
- 03
Build and launch.
It’s built on the right platforms and launched.
- 04
Optimise.
From there it’s monitored, tested and optimised.
Monthly on a retainer, or to the end date on a one-off campaign.