Email Marketing
Email marketing, set up properly and measured.
I set up email marketing integrations, automations, funnels, newsletter campaigns and e-commerce flows, with the tracking behind them so you can see what they’re doing.
01 // Method
It begins with the plumbing: connecting your email platform to your site, your store and your CRM so the data moves correctly and the lists are clean. Most email problems are integration problems.
Then the flows. Automations and funnels for the journeys that repeat, e-commerce flows for carts, orders and win-backs, and newsletter campaigns for everything that isn’t automated. Tracking is set up alongside, not bolted on afterwards.
02 // Deliverables
Platform integrations with your site, store and CRM. Automations and funnels for the journeys that repeat, e-commerce flows, and newsletter campaign templates you can send yourself. Tracking configured end to end, and reporting that shows what email is earning.
03 // Value
Email is the one channel you own outright, and the cheapest place to earn repeat business. Set up properly it keeps working between campaigns rather than only on the days you send.
04 // Process
- 01
Audit.
Your platform, your lists, your integrations and what is already running.
- 02
Integrations.
Site, store and CRM connected, and the data checked.
- 03
Flows.
Automations, funnels and e-commerce journeys built.
- 04
Campaigns.
Newsletter templates you can send without me.
- 05
Tracking and reporting.
Set up end to end, so the results are visible.