Strategy
Strategy should be at the core of any decision a business or solopreneur makes.
Clearly defined objectives and foundational principles make branding and marketing easier to navigate, and inform exactly how the brand identity and marketing should manifest. I help brands overcome unique challenges through one-to-one consultations, team workshops and documentation.
01 // Method
Depending on the level of engagement, strategy runs as a set number of sessions with documentation at the end. For long-term clients on a retainer it becomes an ongoing month-to-month conversation, adapting and fine-tuning services based on data-driven decisions.
I like to deliver strategy sessions online via video call, as screen sharing is often necessary, and love to meet clients in person for team workshops and training, should that be feasible.
02 // Deliverables
Brand naming, messaging and identity. Launch marketing campaigns. Efficient workflows that automate and optimise productivity and brand adherence. And more recently, AI consultation for solopreneurs and small businesses. My goal is to help solopreneurs and small businesses prosper in the era of AI.
03 // Value
Strategy is particularly useful for brands undergoing a transformation and wanting to clearly find their north star, for reorganisation or realignment. I find strategy is most useful at the beginning, pre-launch, with a fresh canvas, as this allows room for fresh ideas and doesn’t carry the baggage of previous practices.
I navigate between stakeholders to deliver win-win-win solutions.
04 // Process
- 01
A call.
It usually starts with a phone or video call to talk through the general picture and the scope.
- 02
Discovery.
The first session is always discovery. I ask a series of questions to get a deep picture of the current setup and the known challenges.
- 03
Strategising.
Then I go away and draft solutions, coming up with ideas on how to solve the particular challenges.
- 04
Explaining and implementing.
The remaining sessions are about explaining the strategy and implementing it as it’s finalised.
Depending on the level of engagement, that ranges from documentation and training to ongoing strategy management and implementation through my other services.