Marketing Strategy
Marketing strategies that help founders and solopreneurs maximise their impact.
Effective and efficient. From brand launch campaigns to product launches, rebrands and seasonal campaigns, I come up with strategies that work for the client’s budget and capacity.
01 // Method
Usually a short engagement. It looks like documentation, with workshopping and training so the strategy can be delegated. It depends on the campaign and the relationship, one-off or long term, but either way it can stay as strategy or extend into implementation through my marketing services.
02 // Deliverables
Research and data analysis up front. A campaign strategy built to your budget and capacity, documented. Workshops and training for the people running it. Where wanted, the implementation itself, and analysis of the results once it has run.
03 // Value
Strategies that work according to your budget and capacity. I help clients define the KPIs that matter and show them how to measure and understand performance.
04 // Process
- 01
A call.
A phone or video call to talk through the campaign and the scope.
- 02
Research.
Data analysis and research: the goals, the audience, the budget and the capacity you have to run it.
- 03
Strategising.
I go away and work out the plan.
- 04
Delegating.
Documentation, a workshop and training, or straight into implementation.
Once the campaign has run, the results are analysed. Strategy on its own, or extended into implementation through my marketing services.